Jingdong luxury website will be from November online

Luxury has practical value beyond the "symbolic value", is a consumer show of wealth, status and lifestyle symbol. "Luxury and capitalism," a book that, when the rapid increase of social wealth, the upstart and upstart families are keen to enjoy the luxury of behavior and this behavior to improve their social status. Luxury is the aristocracy of the previous items, it is the status, identity, Louis Vuitton Monogram Idylle Mini Pochette Accessoires Encre M62998 symbol of superior power, is the noble representative of the image. Although the changes in society, but this concept has not changed in the West, a luxury just to meet the requirements of consumers of this instinct. In commercial society, in order to show financial resources and access to or maintain a good reputation, conspicuous luxury consumption is one of the main ways and means. Luxury consumer is keen to luxury consumption, on the one hand to display their extravagant consumption by economic strength and social status; the other is through conspicuous consumption, to maintain and create a personal relationship between survival and development network. Modern consumer goods in the consumer not only the use value of consumer goods, but also taking into account the added value that the goods available to consumers, such as status, identity, mood and other conspicuous enjoyment. So conspicuous is a major luxury extremely important feature. (D) regional characteristics of the dream of luxury and quality to consumers, but also was given a lot of modern business efficiency and fashion factors into account. But one thing was constant, regardless of the number of intangibles increased production costs, luxury European origin will not transfer (only a very few American luxury brand). Especially for Asian consumers, it seems in the distant West, who have been spoiled by the artisans of social welfare sewing clothes and accessories with really high prices to match. "When customers buy our products, they expect the quality of the West. The mystery of our brand is closely linked with the origin." LV president so much stress. Although trade with the close, a lot of luxury in the production and sales process will be more or less a part of the outsourcing business, but the end product is definitely off the assembly line at the origin. Gucci in Florence, Italy this legendary brand will strictly control the production of Tuscany in Italy to complete in order to ensure product purity and high quality. (E) certain cultural characteristics of luxury goods is a product of socio-economic conditions, cultural conditions is the product of an era, will be branded with the mark on contemporary culture, including the appearance of design, color, packaging, brand, etc..  

 

 

As an art aesthetics, luxury goods have been given a lot of culture, history, art, philosophy and social meaning behind a few decades or a century by the inherited cultural system support, is a high quality lifestyle external expression. When luxury consumers than to show off to explore and experience the luxury to give a higher meaning of life, the cultural characteristics of unique identifier will become a luxury. Management point of view based on the definition of luxury goods from the management point of definition of luxury, is a luxury for the purpose of management, convenient luxury management-related issues. But luxury is difficult to give a strict definition of management, we can use biology to "life" defined methods, treating it as a collection of some common features. Accordingly, based on the essential characteristics of luxury goods, the author defines as a luxury collection of properties listed below: luxury is the result of sophisticated processing of goods; high prices and high quality is the fundamental characteristic of luxury goods; uniqueness and scarcity; Luxury is a status symbol, with conspicuous; luxury goods produced in certain specific regions; reflect the unique cultural and historical heritage. The above definition gives the luxury of management to explain, from the point of view, can be more clear and easily luxury goods production, management, marketing, branding, strategy research. The definition is not scientific and accurate, so I hope more scholars to make their theoretical and practical aspects of exploration and research. References: 1. Wolfgang Latz Le [German]. Extravagant affluence brought about. CITIC Publishing House, 2003 2 Christopher Bailey [U.S.]. The concept of luxury, Shanghai People's Publishing House, 2005 Once upon a time, luxuries For the vast majority of Chinese people seem to reach. But with the increasing levels of domestic life, people move toward a higher quality of life also raise the level, and thus these luxury brands from abroad more and more people began to be accepted and respected. Because these companies are and "brand", "high" together, so it seems to enter the luxury brand enterprises, but also unattainable thing. And this "lofty" add to the luxury brand's mystique, indeed luxury brands by employing different, you can hire to do their noble Duke salesman, it was even said to be the most generally have very high staff academic qualifications. So whether their employees have the necessary effect of "noble" and "luxury" of academic background do? Luxury brands in the end what kind of people?

Guizhou maotai continue to expand sales gap

Moutai sales gap continues to expand, the future prospects continue to observe the company is optimistic to maintain rapid growth, in addition to sound macroeconomic environment, but also bottom-up reasoning can be considered short-term sales companies operating conditions, in general, not outside almost two indicators:? price difference: the factory and wholesale, retail spreads expanded by demand, supply and demand gap for some time continue to exist, price increases were more likely;? sales gap: this indicator is difficult to quantify, but You can feel the grass-roots research. Louis Vuitton Monogram Canvas Delightful Monogram GM Brown M40354 Our experience over the past year, the most intuitive is that by the manufacturers, distributors or supermarkets, hotel and buy Maotai increasing difficulty. Moment, these two indicators Moutai are expanding, so we can be rest assured that the company fared well, you can rest assured strongly recommended. 2.1 plan to accelerate sales growth, second Five Xinxin Zu 2011 revenue growth of 45% of the plan: In the beginning of a substantial price increases, the amount is expected to launch this year Maotai 11,000 tons last year, the increase was 1,500 tons, the overall revenue of 45% of the growth plan is not difficult. According to the company in 2011 budget estimates, net profit growth rate will reach 55%. First quarter revenue and profit growth has begun to accurately reflect the company has a price and volume go strong fundamentals. Announced this year's "second five" ripple: greatly improved performance of our company's growth in the coming years is expected. According to company plans to achieve 40 billion in 2015 to calculate income tax 2011 - 2015, average revenue growth rate of 24%, excluding the 2011 revenue growth target of 45% after ,2012-2015 average annual revenue growth rate of 19.3%. ? Second Five Target: By 2015, production reached 40,000 tons Maotai; strive to exceed 40 billion yuan sales revenue (tax); ... ... so that the "1025" period since the reform and opening up the development of the company the best the fastest time; as the adjustment of economic structure, transform the mode, the overall strength improved rapidly, "to accelerate development and to accelerate restructuring, promote cross" a major breakthrough in the period; ... .... Group plans to achieve income of 500 billion in 2015 (including tax). 2.2 The first high-priced wines in short supply, an even higher level this year is expected end price Maotai Yiqijuechen: Based on historical experience, high-end wine a year after the Spring Festival season ended with the end price will be somewhat lower, but the end of 2010 prices from 2010 Maotai Chinese New Year period surged to $ 800 Mid-Autumn season when close to 1,000 yuan, the price is firm and the stock market is very serious; to July 2011, the terminal price of around $ 1500, after the Spring Festival season does not appear Maotai consumer prices back transfer phenomenon, part of the terminal has more than 1,500 yuan mark. From early 2010 to now, Maotai terminal retail price has risen more than 80%. Shipments increased but is still in short supply: actual shipments in 2010 increased by more than Maotai 1,000 tons, but still hard to change the situation difficult to get a bottle of Maotai. Increase in heavy volume, price increases can be expected: the growing scarcity of the product, highlighting the contradiction between supply and demand situation led to the spread continues to expand, we believe that this year's increase can be put in 1500-2000 tons of Maotai completely digested by the market. Off-season prices are still rising slowly makes the pattern of prices in the Mid-Autumn Maotai end, the National Day is expected to double the dawn of the next level.  

 

 

 

 

 

 

The continued expansion of the terminal and the ex-factory price difference makes the company's ability to significantly raise prices again, and again with a 20% price increase may be. 2.3 The factory, wholesale, retail prices to expand, continue to ex-factory price difference is expected to end up a strong 150% price increase is expected to continue strong: Review Maotai price history, lack of demand period in the company to raise prices and not appropriate as a means of control of goods Paul terminal price; in strong demand, tight year end price of the product will be Forced companies to increase ex-factory price soaring. In the past decade, the price of Maotai strategy used properly, there have been no price inversion phenomenon. Currently part of the terminal price is close to or more than 1,500 yuan, a group price 1200-1300 yuan, the terminal ex-factory price difference of up to 150%, the company's future expectations continued strong price increases. 2.4 The prices, so that with the rise of vintage collectible value, expanding the demand gap of some common characteristics Maotai gradually so that the characteristics of investment goods with a value to the collection of high-value, which further expanded the Maitai short-term needs: vintage continuous price increases, and the more high-end products faster price growth: In 2003, the Maotai factory, retail prices continue to rise, at least far outperforming the CPI increase, so that it has a store of value. Maotai vintage is substantially higher price, or far more than ordinary Maotai price increase over the same period. As the supply is very limited wine years, the annual market is only 400-500 tons, high-priced, fully equipped luxury property limited to, product prices and high prices of vintage and so gradually with the collection. Detonated a huge force? Because Mao borrowed the election of the marketing approach. International brands of soft marketing "Louis Vuitton: Louis Vuitton, referred to as LV, founded in 1854 to work fine and beautiful travel bags known products, including leather goods, luggage, travel accessories, men women, pen and watches. one hundred and fifty years ago, Louis Vuitton fine, quality, and comfortable "travel philosophy" is widely respected, won the national popular celebrity in 2004 held in Hong Kong LV new product launches, Zhang Ziyi a fashion model value of $ 760,000, together RMB six hundred million in China shops, a trolley suitcase price of more than RMB yuan, if you buy an ordinary suitcase, you can buy two hundred; if you buy into the rice, you can buy eight tons . "" Mont Blanc: MontBlanc, also translated as Mengbang, Mont Blanc, the classic writing instrument synonymous with Mercedes-Benz (Mercedes-Benz), Mark (Mark) were referred to as Germany's 3M. ​​products </ p> <p> gift value, brand and grade of a chip are weaker, but still FMCG upper hand of its existence and characteristics 1. all. FMCG largest body of original features "full." relief FMCG category of luxury brands on the limitations, specifications have more choices than durable goods, covering the specification, the whole category and channel all of the significant advantages, the recipient may include friends and relatives, leading boss, only a change in size and form of gift-giving needs can be satisfied both 2. fine. FMCG as a gift to a minor place in the performance of affection, many of China's hot holiday gifts, Mid-Autumn moon cake variety, size and diverse, from luxury to simple gift can be packaged gift visiting friends and relatives, so led to a huge consumer market, Mid-Autumn Festival gift. Some experts said that the dumplings will move toward gift, as the feelings of the carrier to pass 3. fine, because the gift buyers and users, respectively, as a gift of FMCG in appearance, form more elaborate than the original goods on Different products have different effects and energy content, the color of the product with respect to the key consumer group match, Utsuki official website, the content of advertising language, refining the visual elements, the product of the original character, The crux of the brand slogan, these combine to organic, the only way to get consumers the choice of caliber.

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The analysis of the clothing industry brand culture

China's commercial culture needs to independent innovation, imitate western operating mode is to build a Chinese brand of brand culture 1, China brand of brand culture is to learn not to come out, need through the innovation practice to shape? Many Chinese companies are learning the western brands fashion shape model, a lot of Chinese university also began fashionable course, but China brand fashion whether can through the study, imitate shaped? I think the present Chinese enterprises are most lacking in not learning and imitation fashion, but fashionable independent innovation and shape! Chinese firms are/China consumer brands have been studying/copy western big, but they never fashion! China enterprise study but still can't make their fashion brand fashion, if China enterprise invited international master and no model a China brand own fashion, a lot of the enterprise in the industry is greater after, the purse drum, and aiming at the international master, furniture industry QuMei international master, please, do not deny such international talents will exchange can to a certain extent the Chinese business enterprise of ascension design and vision, but QuMei furniture and not on fashion model a society recognized advantage. In the clothing industry, dalian big group is Yang called in the former chief designers Kate armani Lin? Ivan hanoch, but big Yang independent brand creation of men's clothing has been little do big, no market influence, his share of the market even as those not please international master of men's clothing enterprise. And in some cases, such as Louis Vuitton Damier Graphite Canvas Briefcase Black N51195 zhejiang summer dream and jie Virginia in the joint venture, but after the summer joint venture dream independent brand XiaMeng market share have fallen... Why China enterprise constantly learning, and even brought in international master, but still not out of China brand shaping their own fashion advantage? I think, the Chinese entrepreneurs, there is still no see through the essence of western fashion, so China enterprise cannot be in China's national conditions of China under the brand own shape fashion.. 2, under the situation of the country the luxury fashion product shape thinking-/ Chinese fashionable dress in jewelry industry, western big (luxury brand) leading the world of fashion. A, luxury and Chinese mainstream ideology of the conflict. Western luxury is the development of the traditional, from which the world's noble to the industrial revolution after the rising bourgeoisie, luxury, expensive, noble, costly and so on all is a luxury features. Ancient Chinese also have luxury items, such as your kiln chinaware, etc, but by after liberation, China's luxury appeared faults. China has 56 years public private partnership with, and then all the public ownership later, the traditional luxury disappeared. Since the reform and opening up, with the Chinese and foreign exchange, opening to the outside world, with China's emerging class being rich and emerging group, along with the influx of international luxury brands, China has a large population and the luxury market. Along with the development of the Chinese enterprise, Chinese companies are also want to involved in the luxury market, but they have no real success. Because of their strategic all wrong. Western luxury the evolution of the mainstream social consciousness that match, from ancient noble, to modern new noble (capitalists, the manager class), western capitalist society's mainstream consciousness has been for ruling class (asset class) service, their social advocate luxury, advocating noble, this is for western mainstream social consciousness formation (social culture.) And China's national conditions and different western, Chinese society mainstream consciousness is the socialist thought, Chinese advocates all the rich (although is part of the people to get rich). 

China's consumer goods if fully copied western luxury brand connotation and operation mode, will be the mainstream ideology and the Chinese social conflicts. Note, the western luxury brand in China can continue their brand connotation and culture, continue to use the luxury, nobility connotation and characteristics as the brand, because China customers know that the western capitalist society, so can understand and accept the western big luxury, noble brand connotation. Instead, it is difficult to accept Chinese customers the local brands of luxury and noble's image, because they don't "authentic". If China is consumer brands by imitating western big-name luxury, noble characteristics to mold the Chinese luxury brand of words, so it is difficult to success. Whether an Italian all right, or a Chinese all right, they are easy to people with Italy brand of luxury sex, fashion, but it's hard for them to the recognition of China's brand is on sex, luxury sex. China's consumer brands to shape his fashion characteristics, we must innovate the out a suitable for China's national conditions brand molding road, but of the regret, all the brands in China to copy western big shop sign, they don't have the innovation of Chinese characteristics. B, science technology and social science of different science and technology can bring in, but culture should be based on conditions in China's autonomous creating marketing section, everyone to go to ignore the science technology and social science is different. Science and technology, no regional, national character. The Times, in natural science, if left behind, the introduction, imitation is the only way, science and technology we introduced is our own, but social science is different, with regional culture, nationality, culture can't rely on introducing imitate solve. Newton's law, in any area, any age is the same, who master who can use. So China's electronic and IT industries enterprise by introducing foreign advanced technology rapid rise. We see haier, lenovo, and other electronic the scale of the enterprise now done in the billions RMB scale. In contrast, clothing industry brand is still in 10 billion wandering in scale. This is because the haier, lenovo, and other enterprises, the market competition is the dominant factors of technology. And in consumer product industries such as clothing, competition is the core of the culture--brand culture. Technology, is the science and technology field, by introducing, imitate can solve the competitive advantage. But, the brand culture is the social science, culture should be based on local conditions to create, by introducing, imitation cannot fundamentally solved. For example in the dress of culture industry is fashionable, many Chinese clothing enterprise to imitate western fashion, but never a Chinese clothing enterprises to obtain fashion brand culture. Because the regional culture, the current fashion is the western developed area "patent". Whether a Chinese

The official kiln appreciation magic

About the location of the jun porcelain luxury goods to comb June 15,, a car YuZhou city, a huge billboards across the street attracted the attention of the reporters. Designed to tablet shape of "rongchang jun porcelain fang" LiTi under the characters and note a words: "stay Chinese element ten luxury brands. Luxury brands, the concept and the jun porcelain relates in together, is already more than a month ago. April 23,, the Chinese elements luxury first annual opening in nanning. In this annual meeting, the jun porcelain and maotai, colorful rongchang yunnan, old feng xiang, nanjing brocade, was held up as the Chinese elements ten luxury brands and form a Chinese luxury alliance body. The personage inside course of study says, it marks China's high-end consumption collection of our collective brand awareness. What is a luxury? The reporter asked a colleague's friends. "Is probably very expensive things. Let you feel good, also do not want to buy." He said. Well, have luxury brands and extravagant waste such traditional idea the gap. Confronted with this problem, the official kiln · rongchang sales department manager fang jun porcelain GuoGuangXin gives another explanation: luxury, is let you use, can potentially enhance your life grade medium. He suggests a example: you accept dinner in drink a glass of red wine when, suddenly, that this kind of red wine to thousands of yuan a bottle, and not a few yuan a bottle of, you must be repeated taste, already felt the wine of the very place, and feel as honored guests by the courtesy. Different position, the different situations, for the luxury of understanding each have differences. But there are two doubt: first, it is very good; Second, it is very expensive. If a little words with professional, should be summarized luxury: riches and honour brand image; Looks perfect; Have the different place, also is the distinctive features, Abide by the value, in the high not be depreciated; Have historical reputation; Top quality performance. With luxury to define the jun porcelain direction, refreshing, enlightened. About the location of the jun porcelain, there have been too many formulation: restore the royal supplies honour, and the pursuit of artistic state once, according to the concept of high-quality goods treasures to build, unremitting pursue high-end consumption market... In numerous vocabulary, the official kiln · rongchang jun porcelain fang jun finally for finding new location: luxury goods. How simple, how familiar a few words, but in the jun porcelain, so the details, so avant-garde, natural and graceful. This fart days didn't put words? No then put the first day of the author and the hot hand because, right hand index finger two DaYin thumb, thanks to water rushed for 20 minutes, and thank you for reminding me. Of course the author is also very hot hands before the drop, respectively is left middle finger and middle finger, the initial skin hard, intermediate husk separation, the skin will pull the late, finally. And just hot the two, progress is 4/10, the author bowed and number number is not very hot fingers, just six, don't you find anything? It's amazing coincidence!The second day didn't put the DanZi because ass. The author was hot hand after the left bust and sidewith weight balance has been imbalance, in ChuangZi walk down from the earth's gravity to time because I sidewith role than the left bust big, so the author and bust first landing, no casualties. Just the right bottom DanZi card orbit, my ass DanZi ah ~ according to the author's own investigation, at present the right side of DanZi ass except can't literally outside twist, already without serious injury. The third day didn't put because updated 6.25 G patch. From the last time break wind has four days, time limit down to, I've got to know about the matter. 

Small title is Allah and Stan, wiring to uncertainty. Words from the dog the continued on our way, is LouDaoKou before, is really a little strength also have no legs. Recall tonight, oh no last night (currently midnight 1 point moment) eat a rice two bowl of soup three rolls four vegetables, how so quick rather boring...... The author and remember the words, you pay tax yao, house prices high? Our next plan is buy all of Allah, Stan, at present the west coast has initially completed. Suddenly the author took off his shirt 3 seconds to the fifth floor of home. Just play to exceed constant now head and some dizzy, hurriedly in open the refrigerator took a sip coke, guess what? In the darkness the author found in the mirror of their eyes out not only way way off, as coke gradually entered the body, and even get hot that both the finger is good a half. And there are not words say so? : coke if not in the refrigerator, to which are homeless. Finally it from work, and can play computer to open a computer and see an angry post to the post is too atmosphere, just on a map, if the author not wrong BMW Z4 number to 30000 knife. 30000, don't know that even with license plate can do together kept down, a single should do not have what problem is kept it. Of course we and Stan with hair a knife, ok, that amount to the exchange rate, 30000 knife is equivalent to 210000. 210000 in certain what he could buy a car? The author really don't know... The more an atmosphere is the poster said americans buy one hundred dollars cosmetics have 60 dollars is taxed, true can blow to but the author than in anger and thought of that before a thing. It was a stunning late in the afternoon, the author boring are fast asleep. The news of the TV so-and-so on the broadcast, why keep broadcast, for it is news channel. "According to the world luxury association on June 9, the official report, released in early February 2010 to 2011 by the end of march, China's luxury market total consumption is already up to us $10.7 billion (not including private plane, yacht and luxury cars), and almost the same period the Chinese market to buy luxury consumption in Europe total to nearly 50 billion us dollars, is four times as the domestic market, Chinese luxury consumption serious overseas. Report, Chinese luxury consumption market still has the strong growth momentum, ended march, the domestic luxury market share of global consumption occupy a quarter is strong, China has become the world's second largest and decoration

Lv female BaoZhengPin value bag inside inn name South Korea

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10 years the tender one nine plants monopoly 1 million student uniforms

Shenzhen school uniform a garment is hard to find, making monopoly in the front of the cause parents questioned and discontent. 150 size, no. 155, no. 160, or not. Half a month ago, nanshan district students school uniform supply once break goods, many parents jurisdiction over 10 stores, was involved in a garment is hard to find. Parents complain, nanshan nearly students, why a area only a uniform manufacturer? Why uniforms became "scarce resources"? At that time, the nanshan uniforms of citizens of the event that caused the uniforms monopoly attention. At present in the city of shenzhen nearly primary and middle school students, primary and middle school students of school uniform designated supply, this year July after bidding, supply enterprise from the original five to nine, according to the total number of primary and middle school students HuaOu "all-in", average each enterprise is responsible for about students. SMW the reporter understands, there are nearly 20 enterprises participating in the bidding, the nine, in consideration of the enterprise, the original five in all, there is a new foreign enterprise. The public bidding, the distance from the last time, for 10 years. Many doubts for parents, yesterday, city bureau of education in a written form to give a response, although eschew monopoly, but said the recent rise in price not uniform. Parents go the whole house shop to buy a less than 10 October autumn uniforms, the weather turn cold gradually, shenzhen many parents start working on children change garments according to the school uniforms. But, 9, in nanshan district, many parents over 10 home school uniform store, also didn't buy the goods. A surnamed lu parents, for 155 yards of autumn son have served, has run to the store before and star, south new store, south end shops, shekou shops, baishi chau shop 5 home sales points, can't buy the proper size. The next buy 160 or 165 size, was told that is out of stock. Helpless, and drive to a few stores, taoyuan xili, results, is still a garment is hard to find. The days, in the south, and Mr. Liu has the same encounter many parents, and parents one day run stores seven eight times, all is hope, disappointment. Responsible for nearly 100000 primary and secondary school uniforms nanshan district production enterprise yukon star dress, is new bid in July a fujian manufacturers, because of insufficient demand research students shenzhen, don't know they like fashion "mix build wind", namely the summer wear short sleeve or autumn outfit long-sleeved collocation winter coat trousers and estimate error, preparation shortage, lead to school uniform break code out of Louis Vuitton Monogram Canvas Toilet Pouch 15 Brown M47546stock over yuan, cause parents dissatisfaction. October 10,, the stock of nanshan uniforms events reports, cause nanshan district bureau of education, more attention urged manufacturer out goods day and night. October 14,, the stock up with in neat, the school uniform snapping up storm nanshan to wear. According to information, primary and secondary schools in the city of shenzhen to determine the tender form school uniform production enterprise. 

The district's store sales quantity and location, it is by a designated enterprise education department and according to the market demand and school distribution agreed and set. School uniform short of stock, in the lo wu, baoan, long gang of regional also exists, especially in the autumn every year, is the student uniforms batch quantity rush hour. In September, longgang center city community also happened to sell off the uniform code, the district education bureau explanation is the weather suddenly turned to cool, two days after the resumption. In shenzhen, also appeared some code number choose too much, break code and out of stock. If the area school uniform shortages other area enterprise would go to help? "Now this is according to the principle of management division, we won't be active involvement in the uniforms, also don't supply never official to coordinate this thing." Baoan district a uniform production enterprise chief said. The school uniform producers also confirmed longgang district, city bureau of education does not allow them to spanned management, is basically "the tube district". The monopolistic conduct, makes some parents in school uniforms dealers service attitude can't be happy. The otter a parent reflect, some days ago bought winter dress and leather shoes, the school later that information said from Monday to Friday students to wear school uniforms. Take when back was told, not only change back. But had to change the school uniform grade are code. And students, single coat missing or damaged, just need to match piece, but dealers requirements must be a complete set of purchase, let parents very helpless. "Buy uniforms, and if a year do STH over and over again in a few more competitive, they in service enterprise could not exist on so many defects." In the interview, many parents put an unquenchable monopolies. School uniform purchasing 10 years the tender a uniform monopoly in shenzhen is how to shape? Two successive bid-winning enterprises-fontana dress to reporters about chief nunn telling about the whole process. He says, before 2002, shenzhen students is a school one, by the school to find manufacturers buy. Some students school uniforms for quality, style and price of complaints by constantly, even the school leader for taking bribes were investigated. Due to a lack of effective supervision, once caused the management confusion, cause the city government and education department attention. By the end of 2001, shenzhen bureau of education for primary and secondary school uniforms first production of social public bidding. The official remember, when there was more than 50 companies participate in bidding, the last of the five home, respectively is fontana, energy, green leaves, YuDa and ShaChen leopard dress five enterprise, is basically a enterprise measure-taking a area. Such as the maple Dan costumes, to its area is divided, the GongMing longhua nanshan district baoan Meiji. Over the past few years, the number of students from the few was one of the more than 80000 gradually increased to 230000, the average every semester order at around 30000. A few other enterprise is responsible for the total number of students in the order and with maple Dan almost. And the price of the uniform, the municipal commodity price departments unified pricing, 10 years in shenzhen school uniform prices remained unchanged. Primary school boys and girls both take 45 yuan/set, high school boys and girls serve both the 52 yuan per set, the elementary school during the spring and autumn sportswear 58 yuan/set, middle school sports clothes in spring and autumn 71 yuan/sets. The first of the cooperation term is five years, but, in 2007 after the expiration of the contract, the city bureau of education and no organization again open tender, but with the five enterprise contract again. Until in May this year, the city was the second bidding. A tender, cooperation 10 years. The surveyed production enterprise admitted that, in 2008 years ago, the school uniform monopoly is indeed earnings, tasted sweets. In may this year, the second after bidding, supply enterprise from the original five to nine, according to the total number of primary and middle school students, the enterprise HuaOu "all-in", average each enterprise is responsible for 10

[reproduced] ningbo yinzhou district clothing factory production batch number enterprise name

Love MaShi is one of the world's top luxury brand, and so far, 170 DuoNian development history. Company products covering leather, silk scarves, male and female attire, perfume, watches, hats, shoes, living art jewelry and products. Company sales network all over the world, in 2010 the company has a global brand stores in 317. In 2010 the company sales revenue and net income $3.185 billion and $559 million, respectively, love MaShi in 1993 landed in Paris exchange, the stock rose after 18 years 60 times, far more than the same period of less than 2 times the SBF120 France increase. Data shows the company valuation levels throughout the performance of the company and growth is obviously positive correlation. 1993-2010 years the company business income and net profit in compound annual growth rate of 11.5% and 17.3% respectively. Shares of the company accordingly in compound annual growth rate as high as 25.5%, far exceeding the growth performance. Also once again proved continued growth performance stage of the company's share price often because they can get high valuations premium and the rate of growth of itself more than performance. Z MaShi 170 DuoNian review love the development course, the company has been through four important turning point, it is this four important turning point MaShi laid the love in the global top luxury industry status. The first transition from 1837 to 1918, the enterprise from the harness family transformation for leather manufacturers gain initial success; The second transition from 1918 to 1978, the company through the innovation process + + DuoYuan good quality products, establishes the modern luxury enterprise status; The third transformation from 1978 to 1992, through the rich product combination + absorb the global culture essence, alexa love MaShi secure the world top luxury brand position; The fourth is listed in 1993 so far, the company into the rapid development, the main products has gone hand in hand with + performance steady growth. Z we think love MaShi the key factor to success comes from four aspects: (1) emphasize brand connotation of consistency and consistency; (2) always maintain the product high quality and high pricing; (3) high retail and wait for custom security channel control and brand loyalty; (4) holds to mouth marketing promotion mode of luxury goods give priority to. (5) continue family management guarantee the good brand culture inheritance. The core of its success can be summarized in one word-adhere to the perfect combination of art and business. We think that love MaShi z of success for the domestic brand clothing enterprises can provide the following reference (1) luxury brands produce is the premise of local economic basis of culture and the world were acceptable (2) for the pursuit of perfect quality is the foundation of luxury brands that this (3) high retail proportion is the necessary conditions for the maintenance of the luxury brands (4) connotation consistency is more brand or single brand series of the success of the premise. Z conclusion: although local brand clothing field is still not a and love MaShi close to or have hope to close the company, but the love of MaShi successful experience for the local brand clothing enterprises can be especially interested in development for high-end brand in the enterprise has the important significance of learning. Our firm positive on domestic brand clothing enterprise, to believe that with the strengthening of comprehensive national strength and Chinese culture rising international identities, Chinese future will produce the high-end even luxury brands, with its high profitability and sustainable growth for investors with a considerable investment return rate. 1837 Paris is the carriage of the world. In that accumulated in the pounding, love MaShi brand was born. Thierry Herms by Mr. The horse a yoke, and saddle with advanced manufacturing studio skill success, in 1867 the world exposition was awarded the first prize in the award. 

At that time the most beautiful of the Paris horse-drawn carriage as almost love MaShi harness in sight. After 173 years of development, the love MaShi now has become the world's top luxury brand pronoun, brand products from the initial also harness expanded to the 14 product series, covering leather, silk scarves, male and female attire, perfume, watches, hats, shoes, gloves, enamel, living art, tableware and jewelry. Company sales network all over the world, in 2010 the company has a global brand stores 317 home, the other has travel sales and watches, perfumes and tableware products wholesale sales channel, 2010 store sales network of sales revenue contribution rate of 84%. Nearly two years MaShi love the growth of the U.S. and Asia mainly derived from, because Japan and Europe was financial crisis is more serious impact, so love MaShi boutiques in recent years increased in the layout of China and the United States. In 2010, the world's 317 stores, the European stores to 37% of slope, among them, the French stores accounted for 10%; Asia rose to 37%, among them Japan accounted for more than 15%, Chinese mainland accounted for 6%; North America was 19.5%, with 16% in the United States. Second, the company history: decide the fate of the four times choose 1, enterprise transformation get preliminary success: from harness family transformation for leather manufacturers (1837-1918) in 1837, Thierry Herms back to Paris as a harness business, quality with names that dry Paris. In 1867, the horse yoke won the Paris world's fair first prize award. Following the noble equestrian traditional, has long been MaShi family love not only responsible for making the harness, responsible for QiShiFu manufacturing. Love MaShi in 1878 launched for the equestrian personage design of saddle bags Haut courroies, and is later Kelly bag for you. In 1880, Charles had love MaShi steps without other alternative options, will be moved to Paris shop blessing treasure no. 24 avenue, designed to provide yoke and saddle horse noble, a time when all the beautiful in Paris on the wagon almost all can see love MaShi harness figure. Beginning in 1898, the son of Charles mile-Maurice Herms three travel Russia, brought the tsar's mass orders. To 1914, love MaShi have Germany, Belgium, Poland and Russia and other international markets, including countries the royal family, business, political and financial industries such as elite customers, and engage have 70-80 professional craftsman. Love MaShi brand from at the beginning of the founding, service to Europe the aristocracy.

[original] China shop operators of feeling

No matter who you are, you agree or not? Now do the business, and are ready to do the business, one hundred inside, in ninety-nine is one of the following conditions: see the other people make money, do big, jealous; Feel very easily online sell things can make a lot of money, just want to speculation and gambling; To their original do not meet, and want to get a new channel success (but he knew very little of the new channel)-spoken parts in an opera is suit, and is the reason unknown will follow suit. In previous years, have a friend to see a bear with me the zhongguancun entity shop owner. This guy's not convinced ah, she said she LiuJiangDong familiar, had all the same in zhongguancun LianTan "is the" liu, some channels are her, she does not have very easy also can have, so she also want to be a jingdong mall!!!!! She just temporarily don't know much about network, but she is on treasure to do, what to do? Find ten several employees specializes in taobao, every employee to "training" good, "training"? "Heart"-also is brushed brush credit. But things haven't seen sell to...... . I ask her, you feel like you need the most right now? She said she needs to find a suitable person, some experience, can help he always pipe network marketing team, can and team were growing up, a month to $one thousand salary...... Jingdong why success? I ask all of you to think about yourself!!!!! I feel jingdong is a very good example, because the jingdong on advertising does not like VANCL shots that mass, why to also can succeed? I guess someone will say, he did early. That's true, but why do you do not early? Well, if you like him and began to do home appliance of early and electronic product, can you and he just as successful? I dare say, see my person of this article, one hundred ninety personal thought, if he so early as began to do, be just as successful. This is our common ideas in the field of B2C, thinking that the others do, and I do, will the same success...... I thought the jingdong why will succeed. I know the jingdong, own taobao shop there is some of the sales volume, feed myself or winding, but without constant increase sales. I will work to analyze consumer exactly what we want. I shop do is big and very like the female bag (it is bad to say is too thin, but everyone can understand ha), in fact brand quality goods female bag is very little, a few money, little to sell. But I store traffic statistics have a long-term phenomenon, is the "brand discount" the classification on the amount in the first two or three for a long time, the classification of the position on very, it is because the position of the reason be overtaken browsing more. 

This mean? That no matter how hard I try to attract people coming in of promotion, all want to see what the brand of quality goods female bag. The same thing happened in home appliance and certain electronic products, to the very many clean out treasure to the user (let alone the taobao user) want to more favorable price to buy quality goods brand, they don't want to worry about this thing will not is fake, will there be quality topic, and they really don't care a little bit is expensive, as long as the country is very good cheap than, he is mainly want to rest assured as the conditions to buy these goods. But you taobao sell, even if that is indicated the quality goods, the holiday punished la, the owner's personality guarantee, the unconditional return la, BLA BLA BLA, he is not trust, start to bother www.gzwuyou.com, a waste of time. I went to the jingdong online to see, is not to buy anything, is with several counterparts talk about the pod winter said very cow, I came to learn it. I see the occasional resistance along while, are crazy, this also deserves to call to give? Photos sent to no, commodity also does not give you bear with a clear, that are particularly less. Also, the bad review a, many guests complain receiving time too long. I think, this broken jingdong ah, do so poorly, there is a pile of "ShaMao" here to shop, funny ah, funny! Afterwards, I found this: what's slowly. More and more friends and I speak of jingdong, advised my shopping mall to jingdong. This is what, this is work-of-mouth ah, work-of-mouth is the most stable, the most effective, capital of the lowest transmission ah, judging a brand is the ultimate success of a very important index!!!!! Once, I see two wear tooling, migrant workers is dressed up, one with another said: "this thing, the Internet buy, online cheap... jingdong mall". This what mean? Maybe someone will say, meaning that the jingdong mall, the advertisement well done, everyone know....... But I ask you, VANCL advertising powerful not powerful, by contrast, have you seen the jingdong advertising? Which see? Someone say with you, buy clothes online well, go to VANCL, have??????? So, you to learn from with jingdong logistics, study on the subway advertising, learning his website design, commodity exhibition way, learn here to learn that, learned??? What??? 

Are fur, and probably is not suitable for your the fur. Maybe you on the equator makes, you feel the polar bear this animal is good, his fur to learn to, also make a thick wool, what the results? But this is now we B2C with Yin is doing. Success in familiar successful jingdong clearly greatly a crowd buys tickets to what, and they can't get clean out treasure, and then he went to meet the demand for this!!!!! If you can find people now have a net buys deep need and cannot be met, you can create a feasible way to meet, that you now went to do, a few years later as you will be successful. But, we 99% of Chinese people how to think, he thought was: original sell electric so making money online ah, good, we also make!!!!! I have a friend, making jewelry business of, also want to do B2C, I told him about the jingdong, she said: really good ah, I see, the shell, I in the online sells jewelry also want to the bill! We Chinese are they only learning ability of surface, somebody else appliances is standardized, and to give consumers the invoice, consumers will know that it must be the quality goods. But you jewelry is two different things, you give invoice, somebody else can rest assured? And somebody else buy jewelry, now of the main demand is??????? Is the quality goods? So, people doing early just an excuse, I dare and anyone bet, five years after ten years