China's commercial culture needs to independent innovation, imitate western operating mode is to build a Chinese brand of brand culture 1, China brand of brand culture is to learn not to come out, need through the innovation practice to shape? Many Chinese companies are learning the western brands fashion shape model, a lot of Chinese university also began fashionable course, but China brand fashion whether can through the study, imitate shaped? I think the present Chinese enterprises are most lacking in not learning and imitation fashion, but fashionable independent innovation and shape! Chinese firms are/China consumer brands have been studying/copy western big, but they never fashion! China enterprise study but still can't make their fashion brand fashion, if China enterprise invited international master and no model a China brand own fashion, a lot of the enterprise in the industry is greater after, the purse drum, and aiming at the international master, furniture industry QuMei international master, please, do not deny such international talents will exchange can to a certain extent the Chinese business enterprise of ascension design and vision, but QuMei furniture and not on fashion model a society recognized advantage. In the clothing industry, dalian big group is Yang called in the former chief designers Kate armani Lin? Ivan hanoch, but big Yang independent brand creation of men's clothing has been little do big, no market influence, his share of the market even as those not please international master of men's clothing enterprise. And in some cases, such as Louis Vuitton Damier Graphite Canvas Briefcase Black N51195 zhejiang summer dream and jie Virginia in the joint venture, but after the summer joint venture dream independent brand XiaMeng market share have fallen... Why China enterprise constantly learning, and even brought in international master, but still not out of China brand shaping their own fashion advantage? I think, the Chinese entrepreneurs, there is still no see through the essence of western fashion, so China enterprise cannot be in China's national conditions of China under the brand own shape fashion.. 2, under the situation of the country the luxury fashion product shape thinking-/ Chinese fashionable dress in jewelry industry, western big (luxury brand) leading the world of fashion. A, luxury and Chinese mainstream ideology of the conflict. Western luxury is the development of the traditional, from which the world's noble to the industrial revolution after the rising bourgeoisie, luxury, expensive, noble, costly and so on all is a luxury features. Ancient Chinese also have luxury items, such as your kiln chinaware, etc, but by after liberation, China's luxury appeared faults. China has 56 years public private partnership with, and then all the public ownership later, the traditional luxury disappeared. Since the reform and opening up, with the Chinese and foreign exchange, opening to the outside world, with China's emerging class being rich and emerging group, along with the influx of international luxury brands, China has a large population and the luxury market. Along with the development of the Chinese enterprise, Chinese companies are also want to involved in the luxury market, but they have no real success. Because of their strategic all wrong. Western luxury the evolution of the mainstream social consciousness that match, from ancient noble, to modern new noble (capitalists, the manager class), western capitalist society's mainstream consciousness has been for ruling class (asset class) service, their social advocate luxury, advocating noble, this is for western mainstream social consciousness formation (social culture.) And China's national conditions and different western, Chinese society mainstream consciousness is the socialist thought, Chinese advocates all the rich (although is part of the people to get rich).
China's consumer goods if fully copied western luxury brand connotation and operation mode, will be the mainstream ideology and the Chinese social conflicts. Note, the western luxury brand in China can continue their brand connotation and culture, continue to use the luxury, nobility connotation and characteristics as the brand, because China customers know that the western capitalist society, so can understand and accept the western big luxury, noble brand connotation. Instead, it is difficult to accept Chinese customers the local brands of luxury and noble's image, because they don't "authentic". If China is consumer brands by imitating western big-name luxury, noble characteristics to mold the Chinese luxury brand of words, so it is difficult to success. Whether an Italian all right, or a Chinese all right, they are easy to people with Italy brand of luxury sex, fashion, but it's hard for them to the recognition of China's brand is on sex, luxury sex. China's consumer brands to shape his fashion characteristics, we must innovate the out a suitable for China's national conditions brand molding road, but of the regret, all the brands in China to copy western big shop sign, they don't have the innovation of Chinese characteristics. B, science technology and social science of different science and technology can bring in, but culture should be based on conditions in China's autonomous creating marketing section, everyone to go to ignore the science technology and social science is different. Science and technology, no regional, national character. The Times, in natural science, if left behind, the introduction, imitation is the only way, science and technology we introduced is our own, but social science is different, with regional culture, nationality, culture can't rely on introducing imitate solve. Newton's law, in any area, any age is the same, who master who can use. So China's electronic and IT industries enterprise by introducing foreign advanced technology rapid rise. We see haier, lenovo, and other electronic the scale of the enterprise now done in the billions RMB scale. In contrast, clothing industry brand is still in 10 billion wandering in scale. This is because the haier, lenovo, and other enterprises, the market competition is the dominant factors of technology. And in consumer product industries such as clothing, competition is the core of the culture--brand culture. Technology, is the science and technology field, by introducing, imitate can solve the competitive advantage. But, the brand culture is the social science, culture should be based on local conditions to create, by introducing, imitation cannot fundamentally solved. For example in the dress of culture industry is fashionable, many Chinese clothing enterprise to imitate western fashion, but never a Chinese clothing enterprises to obtain fashion brand culture. Because the regional culture, the current fashion is the western developed area "patent". Whether a Chinese
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