Guizhou maotai continue to expand sales gap

Moutai sales gap continues to expand, the future prospects continue to observe the company is optimistic to maintain rapid growth, in addition to sound macroeconomic environment, but also bottom-up reasoning can be considered short-term sales companies operating conditions, in general, not outside almost two indicators:? price difference: the factory and wholesale, retail spreads expanded by demand, supply and demand gap for some time continue to exist, price increases were more likely;? sales gap: this indicator is difficult to quantify, but You can feel the grass-roots research. Louis Vuitton Monogram Canvas Delightful Monogram GM Brown M40354 Our experience over the past year, the most intuitive is that by the manufacturers, distributors or supermarkets, hotel and buy Maotai increasing difficulty. Moment, these two indicators Moutai are expanding, so we can be rest assured that the company fared well, you can rest assured strongly recommended. 2.1 plan to accelerate sales growth, second Five Xinxin Zu 2011 revenue growth of 45% of the plan: In the beginning of a substantial price increases, the amount is expected to launch this year Maotai 11,000 tons last year, the increase was 1,500 tons, the overall revenue of 45% of the growth plan is not difficult. According to the company in 2011 budget estimates, net profit growth rate will reach 55%. First quarter revenue and profit growth has begun to accurately reflect the company has a price and volume go strong fundamentals. Announced this year's "second five" ripple: greatly improved performance of our company's growth in the coming years is expected. According to company plans to achieve 40 billion in 2015 to calculate income tax 2011 - 2015, average revenue growth rate of 24%, excluding the 2011 revenue growth target of 45% after ,2012-2015 average annual revenue growth rate of 19.3%. ? Second Five Target: By 2015, production reached 40,000 tons Maotai; strive to exceed 40 billion yuan sales revenue (tax); ... ... so that the "1025" period since the reform and opening up the development of the company the best the fastest time; as the adjustment of economic structure, transform the mode, the overall strength improved rapidly, "to accelerate development and to accelerate restructuring, promote cross" a major breakthrough in the period; ... .... Group plans to achieve income of 500 billion in 2015 (including tax). 2.2 The first high-priced wines in short supply, an even higher level this year is expected end price Maotai Yiqijuechen: Based on historical experience, high-end wine a year after the Spring Festival season ended with the end price will be somewhat lower, but the end of 2010 prices from 2010 Maotai Chinese New Year period surged to $ 800 Mid-Autumn season when close to 1,000 yuan, the price is firm and the stock market is very serious; to July 2011, the terminal price of around $ 1500, after the Spring Festival season does not appear Maotai consumer prices back transfer phenomenon, part of the terminal has more than 1,500 yuan mark. From early 2010 to now, Maotai terminal retail price has risen more than 80%. Shipments increased but is still in short supply: actual shipments in 2010 increased by more than Maotai 1,000 tons, but still hard to change the situation difficult to get a bottle of Maotai. Increase in heavy volume, price increases can be expected: the growing scarcity of the product, highlighting the contradiction between supply and demand situation led to the spread continues to expand, we believe that this year's increase can be put in 1500-2000 tons of Maotai completely digested by the market. Off-season prices are still rising slowly makes the pattern of prices in the Mid-Autumn Maotai end, the National Day is expected to double the dawn of the next level.  

 

 

 

 

 

 

The continued expansion of the terminal and the ex-factory price difference makes the company's ability to significantly raise prices again, and again with a 20% price increase may be. 2.3 The factory, wholesale, retail prices to expand, continue to ex-factory price difference is expected to end up a strong 150% price increase is expected to continue strong: Review Maotai price history, lack of demand period in the company to raise prices and not appropriate as a means of control of goods Paul terminal price; in strong demand, tight year end price of the product will be Forced companies to increase ex-factory price soaring. In the past decade, the price of Maotai strategy used properly, there have been no price inversion phenomenon. Currently part of the terminal price is close to or more than 1,500 yuan, a group price 1200-1300 yuan, the terminal ex-factory price difference of up to 150%, the company's future expectations continued strong price increases. 2.4 The prices, so that with the rise of vintage collectible value, expanding the demand gap of some common characteristics Maotai gradually so that the characteristics of investment goods with a value to the collection of high-value, which further expanded the Maitai short-term needs: vintage continuous price increases, and the more high-end products faster price growth: In 2003, the Maotai factory, retail prices continue to rise, at least far outperforming the CPI increase, so that it has a store of value. Maotai vintage is substantially higher price, or far more than ordinary Maotai price increase over the same period. As the supply is very limited wine years, the annual market is only 400-500 tons, high-priced, fully equipped luxury property limited to, product prices and high prices of vintage and so gradually with the collection. Detonated a huge force? Because Mao borrowed the election of the marketing approach. International brands of soft marketing "Louis Vuitton: Louis Vuitton, referred to as LV, founded in 1854 to work fine and beautiful travel bags known products, including leather goods, luggage, travel accessories, men women, pen and watches. one hundred and fifty years ago, Louis Vuitton fine, quality, and comfortable "travel philosophy" is widely respected, won the national popular celebrity in 2004 held in Hong Kong LV new product launches, Zhang Ziyi a fashion model value of $ 760,000, together RMB six hundred million in China shops, a trolley suitcase price of more than RMB yuan, if you buy an ordinary suitcase, you can buy two hundred; if you buy into the rice, you can buy eight tons . "" Mont Blanc: MontBlanc, also translated as Mengbang, Mont Blanc, the classic writing instrument synonymous with Mercedes-Benz (Mercedes-Benz), Mark (Mark) were referred to as Germany's 3M. ​​products </ p> <p> gift value, brand and grade of a chip are weaker, but still FMCG upper hand of its existence and characteristics 1. all. FMCG largest body of original features "full." relief FMCG category of luxury brands on the limitations, specifications have more choices than durable goods, covering the specification, the whole category and channel all of the significant advantages, the recipient may include friends and relatives, leading boss, only a change in size and form of gift-giving needs can be satisfied both 2. fine. FMCG as a gift to a minor place in the performance of affection, many of China's hot holiday gifts, Mid-Autumn moon cake variety, size and diverse, from luxury to simple gift can be packaged gift visiting friends and relatives, so led to a huge consumer market, Mid-Autumn Festival gift. Some experts said that the dumplings will move toward gift, as the feelings of the carrier to pass 3. fine, because the gift buyers and users, respectively, as a gift of FMCG in appearance, form more elaborate than the original goods on Different products have different effects and energy content, the color of the product with respect to the key consumer group match, Utsuki official website, the content of advertising language, refining the visual elements, the product of the original character, The crux of the brand slogan, these combine to organic, the only way to get consumers the choice of caliber.

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