Love MaShi is one of the world's top luxury brand, and so far, 170 DuoNian development history. Company products covering leather, silk scarves, male and female attire, perfume, watches, hats, shoes, living art jewelry and products. Company sales network all over the world, in 2010 the company has a global brand stores in 317. In 2010 the company sales revenue and net income $3.185 billion and $559 million, respectively, love MaShi in 1993 landed in Paris exchange, the stock rose after 18 years 60 times, far more than the same period of less than 2 times the SBF120 France increase. Data shows the company valuation levels throughout the performance of the company and growth is obviously positive correlation. 1993-2010 years the company business income and net profit in compound annual growth rate of 11.5% and 17.3% respectively. Shares of the company accordingly in compound annual growth rate as high as 25.5%, far exceeding the growth performance. Also once again proved continued growth performance stage of the company's share price often because they can get high valuations premium and the rate of growth of itself more than performance. Z MaShi 170 DuoNian review love the development course, the company has been through four important turning point, it is this four important turning point MaShi laid the love in the global top luxury industry status. The first transition from 1837 to 1918, the enterprise from the harness family transformation for leather manufacturers gain initial success; The second transition from 1918 to 1978, the company through the innovation process + + DuoYuan good quality products, establishes the modern luxury enterprise status; The third transformation from 1978 to 1992, through the rich product combination + absorb the global culture essence, alexa love MaShi secure the world top luxury brand position; The fourth is listed in 1993 so far, the company into the rapid development, the main products has gone hand in hand with + performance steady growth. Z we think love MaShi the key factor to success comes from four aspects: (1) emphasize brand connotation of consistency and consistency; (2) always maintain the product high quality and high pricing; (3) high retail and wait for custom security channel control and brand loyalty; (4) holds to mouth marketing promotion mode of luxury goods give priority to. (5) continue family management guarantee the good brand culture inheritance. The core of its success can be summarized in one word-adhere to the perfect combination of art and business. We think that love MaShi z of success for the domestic brand clothing enterprises can provide the following reference (1) luxury brands produce is the premise of local economic basis of culture and the world were acceptable (2) for the pursuit of perfect quality is the foundation of luxury brands that this (3) high retail proportion is the necessary conditions for the maintenance of the luxury brands (4) connotation consistency is more brand or single brand series of the success of the premise. Z conclusion: although local brand clothing field is still not a and love MaShi close to or have hope to close the company, but the love of MaShi successful experience for the local brand clothing enterprises can be especially interested in development for high-end brand in the enterprise has the important significance of learning. Our firm positive on domestic brand clothing enterprise, to believe that with the strengthening of comprehensive national strength and Chinese culture rising international identities, Chinese future will produce the high-end even luxury brands, with its high profitability and sustainable growth for investors with a considerable investment return rate. 1837 Paris is the carriage of the world. In that accumulated in the pounding, love MaShi brand was born. Thierry Herms by Mr. The horse a yoke, and saddle with advanced manufacturing studio skill success, in 1867 the world exposition was awarded the first prize in the award.
At that time the most beautiful of the Paris horse-drawn carriage as almost love MaShi harness in sight. After 173 years of development, the love MaShi now has become the world's top luxury brand pronoun, brand products from the initial also harness expanded to the 14 product series, covering leather, silk scarves, male and female attire, perfume, watches, hats, shoes, gloves, enamel, living art, tableware and jewelry. Company sales network all over the world, in 2010 the company has a global brand stores 317 home, the other has travel sales and watches, perfumes and tableware products wholesale sales channel, 2010 store sales network of sales revenue contribution rate of 84%. Nearly two years MaShi love the growth of the U.S. and Asia mainly derived from, because Japan and Europe was financial crisis is more serious impact, so love MaShi boutiques in recent years increased in the layout of China and the United States. In 2010, the world's 317 stores, the European stores to 37% of slope, among them, the French stores accounted for 10%; Asia rose to 37%, among them Japan accounted for more than 15%, Chinese mainland accounted for 6%; North America was 19.5%, with 16% in the United States. Second, the company history: decide the fate of the four times choose 1, enterprise transformation get preliminary success: from harness family transformation for leather manufacturers (1837-1918) in 1837, Thierry Herms back to Paris as a harness business, quality with names that dry Paris. In 1867, the horse yoke won the Paris world's fair first prize award. Following the noble equestrian traditional, has long been MaShi family love not only responsible for making the harness, responsible for QiShiFu manufacturing. Love MaShi in 1878 launched for the equestrian personage design of saddle bags Haut courroies, and is later Kelly bag for you. In 1880, Charles had love MaShi steps without other alternative options, will be moved to Paris shop blessing treasure no. 24 avenue, designed to provide yoke and saddle horse noble, a time when all the beautiful in Paris on the wagon almost all can see love MaShi harness figure. Beginning in 1898, the son of Charles mile-Maurice Herms three travel Russia, brought the tsar's mass orders. To 1914, love MaShi have Germany, Belgium, Poland and Russia and other international markets, including countries the royal family, business, political and financial industries such as elite customers, and engage have 70-80 professional craftsman. Love MaShi brand from at the beginning of the founding, service to Europe the aristocracy.
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